Client: Village Collective
Agency: Bright Sunday

Village Collective in association with Tala Pasifika present the 2015 season of SPARK. A theater piece about superheroes, a new super product, and a movement to SPARK change.

The aim was to increase the reach of these messages to Pacific youth and Pacific pregnant smokers. The team developed a production called SPARK – a performance piece where superheroes turned to the dark-side after making money through the production of cigarettes. After realising its negative impact on the health of all citizens on earth they challenge everyone to be superheroes. We can ignite change in our communities.

Copyright Mark Leedom Photography 2018